![SoccerBible on Twitter: "2010 Lionel Messi – adidas F50 Adizero Starting 12 years ago, Messi was the first player to receive a custom boot following what was his second Ballon d'Or success, SoccerBible on Twitter: "2010 Lionel Messi – adidas F50 Adizero Starting 12 years ago, Messi was the first player to receive a custom boot following what was his second Ballon d'Or success,](https://pbs.twimg.com/media/FfWxc0kXwAIRqcV.jpg)
SoccerBible on Twitter: "2010 Lionel Messi – adidas F50 Adizero Starting 12 years ago, Messi was the first player to receive a custom boot following what was his second Ballon d'Or success,
![Argentina's national soccer team player Lionel Messi (R) and Spanish national team player David Villa display the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May Argentina's national soccer team player Lionel Messi (R) and Spanish national team player David Villa display the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May](https://c8.alamy.com/comp/2E88D98/argentinas-national-soccer-team-player-lionel-messi-r-and-spanish-national-team-player-david-villa-display-the-new-f50-adizero-soccer-boots-during-a-promotional-event-at-montmelo-circuit-near-barcelona-may-11-2010-the-boots-weighing-only-165-grams-are-the-lightest-in-the-world-and-they-will-be-featured-in-the-upcoming-world-cup-in-south-africa-according-to-adidas-reutersgustau-nacarino-spain-tags-sport-soccer-world-cup-business-2E88D98.jpg)
Argentina's national soccer team player Lionel Messi (R) and Spanish national team player David Villa display the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May
![Argentina's national soccer team player Lionel Messi displays the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May 11, 2010. The boots, weighing only 165 grams, Argentina's national soccer team player Lionel Messi displays the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May 11, 2010. The boots, weighing only 165 grams,](https://c8.alamy.com/comp/2E852JP/argentinas-national-soccer-team-player-lionel-messi-displays-the-new-f50-adizero-soccer-boots-during-a-promotional-event-at-montmelo-circuit-near-barcelona-may-11-2010-the-boots-weighing-only-165-grams-are-the-lightest-in-the-world-and-they-will-be-featured-in-the-upcoming-world-cup-in-south-africa-according-to-adidas-reutersgustau-nacarino-spain-tags-sport-soccer-world-cup-business-2E852JP.jpg)
Argentina's national soccer team player Lionel Messi displays the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May 11, 2010. The boots, weighing only 165 grams,
![Adidas F50 adiZero: Messi (and others) will wear the lightest soccer boot in human history at the World Cup | TechCrunch Adidas F50 adiZero: Messi (and others) will wear the lightest soccer boot in human history at the World Cup | TechCrunch](https://beta.techcrunch.com/wp-content/uploads/2010/05/adizero.jpg)
Adidas F50 adiZero: Messi (and others) will wear the lightest soccer boot in human history at the World Cup | TechCrunch
![Argentina's national soccer team player Lionel Messi displays the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May 11, 2010. The boots, weighing only 165 grams, Argentina's national soccer team player Lionel Messi displays the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May 11, 2010. The boots, weighing only 165 grams,](https://c8.alamy.com/comp/2E8C97C/argentinas-national-soccer-team-player-lionel-messi-displays-the-new-f50-adizero-soccer-boots-during-a-promotional-event-at-montmelo-circuit-near-barcelona-may-11-2010-the-boots-weighing-only-165-grams-are-the-lightest-in-the-world-and-they-will-be-featured-in-the-upcoming-world-cup-in-south-africa-according-to-adidas-reutersgustau-nacarino-spain-tags-sport-soccer-world-cup-business-2E8C97C.jpg)
Argentina's national soccer team player Lionel Messi displays the new F50 adiZero soccer boots during a promotional event at Montmelo circuit near Barcelona May 11, 2010. The boots, weighing only 165 grams,
![tphoto в Twitter: „Lionel Messi (Argentina) on ball FIFA World Cup South Africa2010, Argentina vs Nigeria1-0 at Ellis Park Stadium in Johannesburg, South Africa on 12 June 2010 photo by Masahde Tomikoshi/TOMIKOSHI tphoto в Twitter: „Lionel Messi (Argentina) on ball FIFA World Cup South Africa2010, Argentina vs Nigeria1-0 at Ellis Park Stadium in Johannesburg, South Africa on 12 June 2010 photo by Masahde Tomikoshi/TOMIKOSHI](https://pbs.twimg.com/media/FWEq3QbUsAAQk1U.jpg:large)