In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
Vintage Reebok Dan vs Dave
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
The Trials of Dan and Dave - 99% Invisible
25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com
Dan vs Dave - YouTube
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Olympic Decathlon Champion Bryan Clay Falters at Trials - The New York Times
The Trials of Dan and Dave - 99% Invisible
Where are they now: Dan and Dave - Sports Illustrated
Dan vs. Dave: 20 Years Later
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Reebok Commercials - Dan and Dave - 1992 - YouTube
109 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times
US Olympic decathlete and half of the Reebok "Dave and Dan… | Flickr
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Dan and Dave, Part 2: Two regular dudes go head-to-head with stud athletes at Pizza Hut event
I Love The 90's - Who remembers these Dan vs Dave Reebok... | Facebook
Dan & Dave | Remember the Dan & Dave Reebok campaign? This is the story of how two unknown track stars and a $30 million ad campaign took the country by storm...
Reebok - Dan and Dave part 4 (1992) - 0:15 (USA) Adland®
Dave Johnson | National Speakers Bureau
